Last week our new blog network, Brew&Post, finally launched… and it launched in a BIG way at W Hong Kong’s WOOBAR VIP Lounge, for an intimate guest list of about 60 people, all friends and supporters of each of our blogs: theWanderlister+, SUPERWOWOMG, TOUGHLOVE.HK, Ztylistas, How I Met Your Style, and Fashion Hedonism.
Okay… Fair enough. This is not 60 people.
It’s more like 140 guests. Oh well what can you do?
Yes it was a fashion party. And yes the “fashion party” was in Hong Kong. But this was not yo Mama Tai-Tai’s Fashion Party… You get what I’m sayin’?
Above, BUZZ Concepts’ Francisco Ricafort with DJ EVE Speciall from FLY. Below Paola, designer of TANGRAM. Kim Leitzes of KIMPARKLU and Jenny.
Talk about “Branding” exercise, photographer, Jason Capobianco and VOGUE China Editor, Grace Lam, show love with stickers from SUPERWOWOMG and TOUGHLOVE.HK. This was at about 10:30PM. By this time they’ve been partying with us… for 3 HOURS. That never happens with Grace whose usually “in and out” at events.
But then again… this was NOT your normal fashion event.
Other pics from the night… with world famous DIY Blogger, Geneva of A Pair and A Spare. Her book will be out soon, but will be making a launch first in London then all other major cities worldwide. Great job, G! Make sure to visit her at COACH on Madison Avenue (as in New York City) at this week’s FNO event!
Being up close and person(able) with Fashion One’s Thibault and Yuen Man, Designer of Magnan Tse. We THANK Fashion One for filming the Brew&Post launch! We can’t wait to see their video of the event.
Not only do we have DJ Angus Wong to thank for giving us the idea of having our launch party at WOOBAR, but his tunes entertained the crowd until the wee morning hours. (All this while being jetlagged from his most recent gig in Mexico City W Hotel! Ay Caramba!)
You can’t have an elegant fashion soiree without an elegant host to man the guest list. Thank God guests were respectful to my muse, Emily. Thank you Emily for all your hard work helping this party come together in the end!
Jason of TOUGHLOVE.HK with CNNGo’s Editor, Zoe Li. Everyone knows Zoe Li because there is NOT one day when we can go on without CNNGo.
TIME OUT HK’s scene stealers, Janice Jann and Arthur Tam. They both had a really great time!
With Adrian of LOEWE and Ms. Hippy Chic, Kitty Go from FT/China Daily. So happy they both came out to support!
Alex from Moustache with Whitney taking a bite out of Brew&Post.
Arnault from Kapok with Joe!
Creative City’s Louise Wong with THE SHALAI.
With Jane Dee from Belvedere Vodka / LVMH our Proud Sponsor for the night…
ChristingC of Fashion Hedonism.
And it just goes on…
Below Casey of POPCORN NETWORK, Wine Guru/Electrician Dean Aslin, and #HKFashionBlogger’s Jasmine Webster with her partner, Rob.
MAJOR Thank you goes to Photographer/Blogger, Mr. Paulsta Wong for covering the event for Brew&Post that evening. PLEASE DO “LIKE” his FB Page and show this talented guy some mad support. Check out his photographs, EXCLUSIVE to the Brew&Post page here!
Also we’d like to thank the South China Morning Post for running the cool piece on us that same day in their Lifestyle Pages!
You know it’s a great party when an editor from VOGUE China tells it like it is… that your party reminded them of Fashion parties in London.
The difference between a Brew&Post party and a regular fashion party? It’s not a Product to Consumer event, it’s an “everyone in the industry” event… from the designers, to the producers, to the buyers, to the editors, to the sellers, and these days… especially the Bloggers. Fashion parties are only interesting when everyone is there to mingle with everyone from the front end to the back end and beyond.
Where is fashion and fashion information going in the next few years? That’s the real question. How will tastes and styles be framed? How will it change? How will it adapt to changing times and demographics? To Technology? To Speed?
These are the kinds of things we’re interested in with Brew&Post. The answer is in the practice, and it will take some time.
But until then… Party.
More of my own photos from the Launch Party to come on theWanderlister+ FB Page! Stay tuned.
But Next Up…
PARTY Woobar / DRINK Belvedere / DRINK FIOL Prosecco / FOLLOW Brew&Post