Fit within a week full of big launches, like the Politically-Driven Harvey Nichols opening at Pacific Place (random Donald Tsang ribbon cutting anyone??? O_o) and the JOYCE Causeway Bay flagship launch tomorrow at Lee Gardens, is a bright spark that is the first fruit laboured from the new concept that is Lane Crawford LAB. What is LAB you ask? Well for one it involves an e-store (the first for Lane Crawford), as well as a whole campaign directed by Marcelo Burlon, additionally it’s a magazine, and “a new fashion attitude, providing fashion relevancy for the modern woman” according to the website. Well still kind of vague, but I guess really it’s supposed to be edgy, it’s supposed to be outreach, and it’s supposed to be curated.
Can we also say it’s a bit of a Testing “Lab”? In a way it’s a bit of an education, because while Hong Kongers shop luxury, they really ONLY shop what they know… and what they know are brand, logos, and big names like your Guccis, your LV’s, your PRADA’s, but after the big names, it’s down to street wear like UniQlo, Zara, and H&M. Anyway I’ll expand more on this later in a different article, but generally it’s a platform. And as the first big platform, we’ve got Lane Crawford LAB pushing New York label, Theory and Theysken’s Theory within a week or two of LAB’s big Chai Wan Launch. Theysken’s Theory is prominently displayed at the newly refurbished Canton Road Store as a pseudo-pop-up as well as featured AND sold on the LAB site.
Some Key Looks from Theysken’s Theory Fall Ready-To-Wear 2011
To aid with the launch, this week both design director, Olivier Theyskens and President Andrew Rosen, helped LC by debuting here last night all the way from New York. And by Saturday they will be in Beijing for their brand unveiling there as well. Supporters, fans, family, and friends were all at the Canton Road store tonight, as well as the #HKFashionBloggers.
L-R, Cindiddy, Sam Wong, Olivier Theyskens, Tania, Carmen Chan, Denise, ChristingC… and me. I took the photo. Too late in the evening to Photoshop my head in. :)
People were generally shy, around Olivier, but not that shy about asking for photographs. I didn’t get to chat with Olivier myself, but was able to have a few words with Andrew Rosen later on at the after-after party. As a whole Rosen is a bit excited to be in Hong Kong, to be a part of the Lane Crawford LAB umbrella, and Asia in general. They know they’re niche at the moment, and willing to be at the forefront of a new kind of luxury offering, one that is NOT LV, Prada, and Gucci etc. But something more independent, more forward, and just plain different. It was great to also chat about the city, and Andrew agrees, Hong Kong IS the New York of the East. Its been many years since Andrew was here last, but overall he’s quite happy to see the positive changes in the city. We hope indeed the changes in this city include a shift in Chinese attitude and taste for emerging luxury brands like Theory.
Me saying a quick hello to Theory’s Andrew Rosen.
Other photos from the evening, Cipher’s Henry with DJ Miss Yellow, who was the opposite yellow, more like Fluorescent Beige if there ever was one. I love the glasses and her bird ring.
Also someone I met for the first time through SONS+DAUGHTERS Eyewear’s Calvin Yu, is the co-founder of NATIVE Shoes, Matt Penner and with Carmen Chan both looking serendipitously SeaBlue. I also WEAR NATIVE SHOES! Love them.
Just in case you didn’t know what NATIVE Shoes were see below.
I hope to have a pair like the ones he’s wearing, but it’s not available in HK yet. They are so comfy to wear!
Laurent Segretier and TANGRAM’s Paola Sinisterra
LC’s Queenie and CRAVE MAGAZINE’s Debbie Soo
Dr. Joerge Zobel, GM of PUMA Asia Pacific with Tania (TLIKEBUBBLETEA.NET)
Samantha from SAMISHOME!
Nick, Kenny, and Cool Gal Pal.
Aaron and Takuya of WONDERMODE.COM, direct from New York City with DJ Angus Wong of W Hotels Worldwide.
The cool new on-the-scene gal, Sabrina, from Sassy Hong Kong.
Some other funny pics from the night… Denise aka. “The Girl With The Glasses With The Camera.” aka. SUPERWOWOMG
Olivier comes out and immediately you know which ones are the bloggers. Can camera lenses BE any bigger?
The night’s festivities continued across the street at an after-party at the Hullet House. It was our first time there at the Boutique Hotel that was retrofitted within an existing Marine Structure. It’s really beautiful.
Spotted Taiwanese kids, Electric Sekki Blog’s Priscilla I’Anson, and Fashion Hedonism’s Siblings, Tim and Christing C.
The hero and heroine of the story, DJ Eve Speciall and Fransisco (right).
And last but not least, me and CINDIDDY. Cool beans. (ALSO loving my new shirt from 4X4MAN from Bangkok)
Overall it was a great night out, and it seems like Olivier and Andrew had a great time.
The party was at the balcony. Such a nice structure and venue to have in Hong Kong!
And something nice to leave you with… some few last images from Theyksen’s Theory Resort 2012 from VOGUE.COM.
To find out more about THEORY, Olivier Theyskens, and its President, Andrew Rosen, check out this article the New York Times Website.
Browse and Shop THEORY on the Lane Crawford LAB Website.
That’s all for now folks.
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