Before I procrastinate even further this month, since i’m (as of today) quite backlogged on so much work in general… I wanted to put everything on hold and take a moment to give a big warm THANK YOU and show my gratitude to the Italian suiting brand, Canali, for reaching out to us all the way here in Asia for a secret project that we’ve been working on together since March 2014 this year... a profile collaboration for their global web portal, Canali.com.
The project, part of Canali’s 200 Steps series of videos and interviews published on L’Edizione, the brand’s editorial platform, aims to interview “male professionals” like myself from all around the world in a monthly series of videos and oral interviews examining each gentleman’s processes and craft. Each of the talent interviewed is dressed by Canali in tailored wear for that season, and is focused less on the 80-year old brand and more on the interviewees, their work, and inspiration.
Each 200 Steps story is created within a day’s shooting, and culminates in a 2-3 minute interview film, a 30-second “Word Association” film, and a full Q+A article explaining the full context behind each gentleman’s work. I was told that brand director, and a third generation Canali, Ms. Elisabetta Canali, picks the interviewees herself for the global website. I, for one, was surprised to have met her myself at the interview shoot here in Hong Kong. She’s quite cool in person, and was very “hands-on”… really overseeing the whole entire process.
For my story, Canali’s team wanted to focus on a designer-blogger’s thinking in relation to curation and the formulation of a story or perspective for the digital space. In order to express what I do and how this translates with tactility on film, their production team imagined a large square white canvas to hang centrally within the space… and throughout the two minute video, that canvas get’s filled with images i’ve taken over the years that have been placed on my various social media outlets thus far.
At first I was unsure, since i’ve only known my work to exist in a certain format online, and certainly not on a “white canvas”, however once i’ve spoken with their London team on the phone, and after they themselves have sent me mood board pegs of example “treatments”, portrait shots, and other reference concepts, I quickly got around to enjoying playing around with how they wanted to frame this whole thing to fit both me, my story, and their format.
Anyway, the rest is history as they say!
Some Behind-The-Scenes Photographs from our shoot….
The “White Canvas” at the start of the evening….
Gradually filling up slowly…
The canvas wasn’t allowed to sway back and forth, so the crew really took great pains to secure it on the set.
Each time a photograph was placed on the canvas, it was captured on film… sometimes two or three times.
The Director, Jon Clements, was really detail oriented as to the composition of the photographs on the canvas…
The production team at London’s Spring Creative, plus the brand team at Canali, picked out the all the photographs from all my social media accounts to be placed on this White Canvas. To be honest, when I started the website and the whole “Wanderlister” thing a few years ago… placing all these images online, there was no way I would have anticipated any of this to come to fruition from the content, that up to this point… i’ve only kept on the Digital Space.
Their team picked out the photographs to cover the five topics on my website; Architecture, Art, Design, Food, and Life/Style.
Taking a step back, seeing it all up there (I put up each of the photographs myself)… it was really something to see.
To step back and have all these things jump out from the computer, and be composed in the physical space like this was really cool, weird, strange, and in a way… a general cosmic affirmation of the whole thing that I do. Very interesting how it takes a collaboration with a big global brand, to really force one to assess and define their work. I definitely did some soul searching by doing this interview with Canali. Most of what I said was off-the-cuff, which surprised even myself. It’s like “A-ha”, so that’s what being an Architect by day, and a blogger by night in Asia is all about. It’s even news to me.
So for that, I thank Elisabetta Canali, the whole Canali House in Milan, and the guys Spring Creative in London for such a great opportunity. I really learned about myself though all of this as well.
Other 200 Steps profiles include the brand’s new Creative Consultant, fashion designer, Andrea Pompilo…
Design duo, Barber and Osgerby…
Stage actor, Tony Stephens…
And Typographical artist, Job Wouters.
WEAR Canali . Wheelock House, Shop C, Ground Floor, 20 Pedder Street, Central, Hong Kong . T: +852 2918 1745