Seen&Scene: Hong Kong Fashion Now! A/W13 Menswear Report Ft. Pye x MAP Office, THYVANE, Moustache x The Hub
While at this stage Hong Kong DOES NOT have a destination fashion week worth going to, (God knows more than a few people are trying and asking for it), this past month as I’ve reported, Hong Kong has just enjoyed it’s first international B2B Brands to Buyers event with launch of the The Hub. From what i’ve heard (I didn’t go because I’m neither brand nor buyer… plus it was at the Asia World Expo… plus i’m a full time architect) it went pretty successful. However I WAS able to attend some of the parties that were hosted off-Hub that week and as it so happened, all of them were Menswear-related events with brands all originally and independently Hong Kong born and bred.
+ PYE x MAP Office / The Space on Hollywood Road
Men’s shirt makers, PYE, celebrated their bespoke services and finely tailored collection of branded buttoned down shirts via a collaborative exhibition of graphic works by architects and researchers, MAP Office. The show, black and white prints displayed proudly in and around the walls of The Space on Hollywood Road, reflect the story of the PYE Shirt, and how every element of the shirt, including the source of the cotton itself, is proudly farmed in China within PYE’s own cotton fields. This proudly-made-in-China, from field to fabric approach to retailing, is something PYE is happy to sell, especially at an age when everyone is too busy labeling everything “made in Italy”, when we all know, resources and production are made here in China.
The quality of the shirts, its pattern, its dyes, and its fit are superb. And this is guaranteed in every PYE shirt, especially because they own the whole vertical supply chain, and not many shirtmakers in the world can say that is truly the case.
Friends and family of the shirtmakers were treated to drinks, and were welcomed to try on PYE Shirts. Additionally some were brave enough to model the shirts for personal portraits in front of these beautiful panoramic black and white drawings by MAP Office.
I love how the brand is really integrating and relating with Hong Kong’s artists and creatives. Plus, it was great to catch up with brand founder, Dee Poon over drinks at the event as well. Can’t wait to see more from this brand.
WEAR Pye . Shop 111 Pacific Place, Admiralty Hong Kong
+ THYVANE / Time & Space in Sai Ying Pun
After making buzz with their debut at The Gift Shop by Tangram during Art Basel Hong Kong week, THYVANE, a premium menswear accessories label by ex-lawyer Roger Ouk, has finally made a grand debut via a one night pop up at Time & Space in the edgy Sai Ying Pun district. Friends, family, and supporters of the new label were out that night at full force. Guests were served unlimited amounts of special inventive cocktails created by the team at Time & Space and with sponsor Belvedere Vodka. By the end of the night, slippery fingers (including mine) went straight for the credit cards to purchase one (or a few) of the new neon-color blocked snakeskin ties from the “Promise and Power” collection. A video shot by Roger (with the aid of contemporary artist, Joao Vasco Paiva featuring his muse, Xue Tan) was projected on the walls to commemorate this new line which aims to explore the role of China in a position of political and economic power.
Hong Kong muse, Lingzhi.
Net-A-Porter’s super lovely Lupe.
And of course the Man of the Hour. Roger.
Business that night went pretty well apparently… I think all the free Vodka helped out! Cartoon Network’s Edward, also an Instagram star, was a prime example of slippery fingers.
WEAR Thyvane . Kapok GF 5 St. Francis Yard, Wanchai, Hong Kong
+ Moustache x The Hub / House of Siren
Not really a “Menswear” report per se, but just wanted to add a footnote, that the gents, Alex and Ellis of Moustache Tailors, have really been everywhere around the city lately. In collaboration with The Hub (they had an amazing set up at the fair itself) they were able to host a great party at the very theatric House of Siren space for VIPs and a few fair goers. The House of Siren is a multi-use space underpinned by an amazing fancy dress shop. It’s really a different world and perfectly fits the Moustache brand to a T. After The Hub, Moustache had another pop-up bar at last weekend at the FNO-Vogue-Lane Crawford event. I’m very happy for them. It’s great to see they’re doing so well.
Meanwhile check out these goodies they displayed at The Hub with leather makers, Stiibu. It’s truly POP. (photo via OMLBLOG)
WEAR Moustache . 31 Aberdeen Street, Sheung Wan, Hong Kong